design + dev
design + dev
a white-label Shopify and Squarespace development partnership for brand designers who dream of staying clear of the CSS panel, but still want their client websites meticulously crafted to grow, engage, and convert.
You’re a strategic brand designer, but you find yourself deep in the weeds with clients, spending more time in the CSS panel than nurturing brand experiences.
You've heard it time and again: To stay competitive and meet client expectations, you need to wear all the hats—designer, developer, strategist. Your clients crave the simplicity and synergy of a one-stop shop, a place where their brand and web presence are cultivated with equal care and expertise. But as you stretch to bridge the gap between creative design and technical execution, you're left yearning to be the creative you truly are.
This is for brand and web designers who dream of staying clear of the CSS panel, but still want their client websites meticulously crafted to grow, engage, and convert. Together, we can ensure your clients’ digital ecosystems are as dynamic as the brands you built for them.
Collect Font Families not Code Snippets
Does this sound familiar?
You've attempted to manage it all in-house, from purchasing aaaanother course to DIYing a client site, but the time commitment and cost have stifled your creativity.
You're struggling to find enough hours in the day to focus on your core business activities because you're bogged down with web design and development tasks.
You're unsure of the latest trends and possibilities in web design, leaving you feeling out of touch with what's possible for your clients and their digital presence.
You’re looking for the right strategy for building websites that convert visitors into customers, resulting in missed opportunities for your clients to grow their businesses online.
You're overwhelmed by the myriad of platforms available for website development, unsure which one is the best fit for your clients' specific needs.
You looove design, but trying to move a button via CSS makes you want to pull your hair out.
You want to design websites that don’t look like squarespace or shopify.
You want your final website to look like your figma file.
You’d rather learn the latest illustrator trick than learn coding trends.
Or maybe you’ve mastered Squarespace, but you’re looking to brand DTC product companies and you want to offer Shopify.
ecosystem
Introducing an
dedicated to creativity and conversions
Just as companion planting in the garden fosters an environment where plants thrive together, your clients can benefit from the cultivation of collaborative relationships.
Benefits for your clients
By integrating their websites into their larger marketing and consumer journey, your clients will experience:
Increased conversions
Increase in retention
Increase AOV
Increase in brand loyalty and retention
Benefits for you
Together, we’ll cultivate a cohesive brand experience for your clients - allowing you to
Expand your offerings and confidently charge more for your services
Focus on design and forget about the CSS panel
Never limit your designs to your coding limitations
Stronger relationships with your clients
aesthetics meets
functionality meets
conversions
With each line of code, I design and develop websites that not only aesthetically flourish, but also drive traffic and conversions.
Consumer Journey First: Every design choice is rooted in understanding the consumer journey, ensuring a seamless and intuitive user experience from start to finish.
Seamless Integration: By combining a touch of code with the native capabilities of Shopify and Squarespace, we bring your designs to life in a way that allows for easy client edits and updates.
Storytelling Enhanced: Unique design and code elements are meticulously woven into each project, enhancing storytelling and engaging users at every turn.
(HOW TO WORK WITH ME)
THE U-PICK GARDEN
The U-pick garden is designed to cater to the varied terrains of web design and development, offering you the flexibility to select the services that best nourish your project’s growth.
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Design and Development
For brand and web designers who want their client websites to be as strategic as it is beautiful, this service sows the seeds of success early in the creative process.
From the very roots of your project, I'm there to blend the art of design with the science of functionality. We'll craft a digital environment that drives traffic, optimized for conversions, and increases retention.
Don’t limit your clients' success. Together, we can build a digital ecosystem that flourishes.
PricingShopify starts at $6,000
Squarespace starts at $4,000
Sales pages start at $1,500
What's IncludedConsumer Audit or Consumer Journey Map
Training Video Library
Domain Connection
Email Connection
30 Days Post-Handover Support
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Dev Weeks
For the brand and web designers who have a clear vision of their garden but need a skilled gardener to till the soil and tend the beds.
If you have your design ready in Figma or Adobe, my development service will allow it to bloom, without the hassle of translating it into code. This allows you to remain focused on your creative strengths so that your work not only looks as good online as it does in your design file but also performs seamlessly across all platforms.
Expand your offerings without getting tangled in the coding weeds so you can grow stronger relationships with your clients and a flourishing digital ecosystem.
PricingShopify starts at $4,000
Squarespace starts at $3,000
Sales pages start at $1,000
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Dev Hours
For those moments when your digital garden needs a bit of extra care or a quick spruce-up, the Cultivation Hours offers the flexibility and expertise you need, one hour at a time. Perfect for:
Pruning: Quick fixes to ensure your site runs smoothly.
Planting New Sections or Pages: Adding fresh content or features to keep your site engaging.
Fertilizer: Making minor adjustments or updates to enhance usability and aesthetics.
$100/hour
Don’t let coding stifle your growth
Focus on what you do best – crafting unforgettable brand experiences that captivate and drive business growth.
Design & Development
When partnering with you to design and develop your client’s site, I am usually involved early on to guide you and your client through the process. I can be as involved with the client as you’d like.
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• Depending on our defined process
• Questionnaire
• Experience Audit - if existing company
• Strategy Session
• Wireframes & Design
• Web Development
• Offboarding and 30-Day Suppor -
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Next opening May 15
Development Weeks
When partnering with you to design and develop your client’s site, I am usually involved early on to guide you and your client through the process. I can be as involved with the client as you’d like.
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Only 2 Development Weeks per Month!
GOSSACK CREATIVE
Kristi Took my vision to create a website experience and ACED it on all levels of execution. My new website has given me a beautiful landing place for all things related to my brand and it has already been wildly valuable. My page visits have already increased 500% percent compared to my last site. So I know people are now more engaged and are informed about what I offer, which makes me so excited. Kristi made all the complicated coding and workarounds for my design possible and easy as ever to replicate, making managing my website so doable and even dare I say FUN??
Kristi is incredibly knowledgable, detailed oriented, and is determined to always find ways to make my design become reality in code no matter how challenging the process was. I really appreciate how Kristi notices and takes care of small things before I even notice them and is always communicating how things work and presenting solutions to move forward with. Kristi is easy, flexible and fun to work with and everything seems possible and light weight when you work with her. So thankful to have Kristi as part of my essential team.
meet your designer
collector of flower seeds and code snippets
I used to be you—a brand and web designer convinced that success meant being a one-stop creative ecosystem, but by myself without support. Diving headfirst into the backend before the brand felt backwards, yet it was in this reverse journey that i recognized my passion: development.
I also found that small business owners were constantly overwhelmed by updating their websites or the number of brand touchpoints they thought were required to run their business. Their websites weren’t converting or seeing the traffic they desired.
I quickly realized that I could foster the same beauty, flow and function found in nature - but at home - through web design and a real garden!
Now I’m pulling weeds, planting seeds, and watching them bloom - metaphorically and literally.
Balancing the creative and analytical facets of coding, I found my calling in offering white-label development services. With each line of code, I aim to cultivate websites that not only bloom with beauty but also drive conversions and attract the desired traffic.
Balancing the creative and analytical sides of coding, I've found joy in crafting digital experiences that marry aesthetics with functionality. It's this blend of artistry and precision that fuels my passion for coding and drives me to offer white label development services, helping businesses flourish in the digital landscape.
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I primarily develop on Shopify and Squarespace, but it ultimately depends on the client, their technical skills, and their business goals. I’ve worked in them all!
Squarespace is an affordable and user-friendly website platform that allows you to scale your business without sacrificing aesthetics or the user experience. Squarespace offers business owners a single platform that can manage the website, blogging, analytics, e-commerce, email marketing, scheduling, membership portals, forms, and courses. Squarespace websites are perfect for solopreneurs or small teams that either don’t want to spend the time to learn complicated platforms or don’t have the budget to hire a full web developer to develop their site from scratch.
Shopify is a user-friendly and secure e-commerce platform that makes it simple for business owners to manage their inventory, orders, and customers. It integrates with hundreds of third-party apps. I’m currently testing out shopify for service providers as well. Stay tuned!
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Every partnership is different. Some designers want to be free from web project management, so I communicate directly with the client. Others have a true agency model with a client-facing project manage
Regardless of who communicates, I will blend in with your project management system. If you don’t have one, I can add you and your client to a dashboard in Notion.
We’ll set these parameters in our discovery call.
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Great question!
Typically I can develop a standard 10 page website, but this really depends on the design and size of the site. For example, your 10 page site could have 5 pages that are based on a single template or they’re really short. Easily accomplishable in 5 days! But 10 long sales that don’t utilize section templates might require more time.
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To get started on a dev-only project, I will need your adobe XD or Figma file, all image assets and copy. If you don’t have a client dashboard, I will invite you to a notion dashboard with a checklist.
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1. Put your name on the waitlist. You’ll get an application in your inbox.
2. Establish the roots in a discovery call - Whether you’re ready to build a proposal for your dream client or if you’re ready for development, this conversation ensures we establish the right growing conditions for you and your clients. By establishing deep roots, our partnership is set to thrive and adapt, allowing us to flourish for seasons to come.
3. Submit your project - After we decide we're a good fit, I'll provide my pricing calculator for easy budgeting. You’ll then send your project scope. I’ll review and make suggestions based on the client's goals and the native functionality of the platform, ensuring our collaboration is deeply rooted for success.